Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com T :+44 (0)20 7792 2469

    Loading

« Fundraising From Online Communities | Main | Ignoring Proven Tactics For Successful Online Community »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8354de10f69e201310fe932ae970c

Listed below are links to weblogs that reference Narrow Your Membership Focus:

Comments

Daryl Wilkes

Great article Richard.

I am struggling with membership of my Community for the Maritime Community & I think I might start to narrow down my inital search.

Thanks,

Daryl

Combatlondon

Hi Richard,

Great article.

Psychology would tell you that the more common interests the community has, and the harder it is to become a member of it ( this comes back to the narrow approach )the stronger the community.

All good, but in the digital world we are just watching quite the opposite. Loads of narrowed focus social networks have perished while vague ones (like Facebook) remain strong.

I tried to reflect it here http://bit.ly/nichevsmainstream

There is no bigger turn on to a community than bubbling activity and the prospect of learning new stuff.

So maybe what works best is a big community with groups within it. the best fo both worlds. What you think?


@xavi_izaguirre
@smlupdates
@combatlondon


The comments to this entry are closed.

Buy Buzzing Communities

Subscribe to FeverBee

  • Get free updates by e-mail

Become a Fan