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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


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Daryl Wilkes

Great article Richard.

I am struggling with membership of my Community for the Maritime Community & I think I might start to narrow down my inital search.




Hi Richard,

Great article.

Psychology would tell you that the more common interests the community has, and the harder it is to become a member of it ( this comes back to the narrow approach )the stronger the community.

All good, but in the digital world we are just watching quite the opposite. Loads of narrowed focus social networks have perished while vague ones (like Facebook) remain strong.

I tried to reflect it here http://bit.ly/nichevsmainstream

There is no bigger turn on to a community than bubbling activity and the prospect of learning new stuff.

So maybe what works best is a big community with groups within it. the best fo both worlds. What you think?


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