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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Comments

Ashley Cooksley

I agree wholeheartedly! It's a challenge when a client wants to go from zero members to "a lot of traffic" within a matter of months.

My approach is always to love and nurture every new member that graces my door step. I do my best to send each one a nice welcome message, add them as a friend and then look for them in the community. Once you have a few members coming back on a regular basis, you'll find that they start doing the same to new members. You lead by example, and your dedicated members will follow. They appreciated being welcomed and noticed, and now will likely "pay it forward" to other new members.

Start small, love and nurture, and then grow. The success of a community is not always measured in the number of members!

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