Most businesses would kill to have a community like this.
Nearly 400,000 posts by less than 10,000 members. It’s exactly the sort of engaged, highly active, online community most businesses crave…and never get.
It’s a perfect combination of general chatter, advice and events. But note the three most popular forums, ‘General discussion, ‘stories and pictures of finds’ and ‘off topic’.
Stop forcing members to talk about you. Encourage members to talk about their passion, talk about themselves and talk about whatever they like. The results will be stunning.
There is another clear lesson here. Use simple technology. Forums work fantastically for your members. It’s you that needs an attractive website.
>>>There is another clear lesson here. Use simple technology. Forums work fantastically for your members. It’s you that needs an attractive website.<<<
Absolutely. It's easy to get caught up and think all day long about tools without 1st thinking about the people we want to target, the objective of setting up a community, and the strategy we will need to execute to meet the objective.
Posted by: Patricia | Friday, 20 November 2009 at 06:58