About Rich

  • Richard Millington is the founder of FeverBee Limited, an online community consultancy, and The Pillar Summit, an exclusive course in Professional Community Management. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com Tel:+44 (0)20 7792 2469

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Tell Your Members Why You Built A Community

Explain why you’re building a community to your members. If it’s for money, say so. If it’s for innovative ideas, tell them. You're more likely to attract the members you want.

But better, members are more likely to help you if they understand you. They're prepared for potential requests and will find recruit others who can help you.

It’s easier to feel a member of a community when you know why it exists.

Posted on Tuesday, 24 March 2009 at 05:30 |

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Comments

Mattrhodes

I like the 'Like' button on Facebook now. If only because sometimes a comment is a very long way of saying 'I agree 100%'. Which I do.

Posted by: Mattrhodes | Monday, 23 March 2009 at 00:07

Martin Reed

I completely agree. I wrote an article related to this a while ago about the importance of having a clear mission statement.

The mission statement needs to tell members (in as few words as possible, I would argue) why your community exists, and why they should join it.

- Martin

Posted by: Martin Reed | Tuesday, 24 March 2009 at 19:20

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