You're probably looking for an easy way to grow your community. Here is a simple tactic.
Research forums, blogs, social networks and all other groups relating to your business. Find people who are asking with questions about your company/industry/service.
Now take the time to answer as many questions as you can. Along with each answer add: “we have actually started a community just about this if you want to join: [Link]”.


I agree. The point is, as a community administrator, you shouldn't hesitate to directly interface with visitors to your community when it is appropriate. Also, venturing outside your core community is a time-intensive, but worthwhile tactic. By connecting with individuals who clearly share your community's interests, you may be able to convert them into registered members.
Posted by: Walter | Thursday, 19 March 2009 at 14:14
Just wondering - where do you draw the line between that and forum spam?
Posted by: Chloe | Friday, 20 March 2009 at 08:47
Hi Chloe,
You've nailed the point.
Spam is when you don't offer anything of value.
Answering a question and then adding a link for more information, I don't think of that as spam.
But there's certainly a fine line.
Posted by: Richard Millington | Friday, 20 March 2009 at 10:15
Thanks for the tips. I've started up accounts on various related communities in the hopes of gaining a few members. I haven't made many posts (and I haven't directly linked to my website). I've been concerned with spam and how to go about starting up relationships with these people. Your post has put me at ease. I'll do what I can to help and add a link to more content that can be found on my community. Thanks for your help!
~Dustin Tigner
Posted by: Dustin Tigner | Friday, 20 March 2009 at 15:30