Spend Less Time On Content

Content is grossly overrated. Spend as little time writing content as possible. It’s a deadly distraction.

Every minute you spend writing an article is a minute you can’t spend finding others to write that article. Spend this time finding community members with a passion for writing. Build relationships with them. Encourage them to contribute.

Never take full responsibility for content to ‘get the community going’. It’s difficult to step back from here without a visible difference to the community.

Great content should come easily. It’s a reflection of the community. Your community members can write this.

Comments

[Paul C]

This is a lesson I need to take to heart. I spend a lot of time trying to generate good content.

[josegee]

Great point Richard;) Content in not always 'King'.