That’s not an acronym. Quite literally, it means why not try using dumb objectives?
- Get 50% of our community using a word we’ve made up.
- Start a flash mob.
- Support 5 Acumen projects all by ourselves.
- Design and build a product for the company.
- Persuade 6 celebrities to join your community.
If you don’t try DUMB (ok, dumb) objectives, you might never know what your community is capable of.



Richard, I really enjoy your blog, and I was particularly intrigued by this morning's post. I've written about DUMB strategies, and even though my DUMB is an acronym, there is definite consonance. You can read more here:
http://tinyurl.com/9hvkkf
Keep up the great work!
Jeff
Posted by: Jeff De Cagna | Thursday, 08 January 2009 at 14:33
I did try to force an acronym here. I got to "Don't Use Mindless B......"
I couldn't think of a good word.
Posted by: Richard Millington | Thursday, 08 January 2009 at 16:17
I like this, will go and work at a strategic plan to get celebrities to join my site :)
Posted by: Greg | Friday, 09 January 2009 at 14:46