I think we could make a great resolution for the new year.
It's much simpler than jogging.
Lets call online communities just communities.
Wouldn't that eliminate so many distractions?
Richard Millington is an online community consultant whose clients have included the United Nations, The Global Fund, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.
e-mail: richard@feverbee.com
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good call - I'm with you - le
Posted by: le | Friday, 02 January 2009 at 10:44
Great call, Richard! We've been trying to figure out a way to get people to realize that communities on our website are at least as physical as they are virtual, if not more so. Unfortunately, the word "community" in our context now has a connotation of "online" that it seems cannot be uncoupled. If you have any ideas of how to do this, please feel free to pass them along...
Posted by: Josh Clauss | Friday, 02 January 2009 at 17:47
Talk as little about the technology and as much as you can about the people.
Posted by: Richard Millington | Sunday, 04 January 2009 at 00:24
that's right - and it stops us saying things like "Kickapps will let you create an online community in minutes".
Inserting the word 'online' lets us confuse technology infrastructure with community itself.
As long as we remember some communities have no online dimension and don't start presuming to tell them what they 'must' do
Posted by: Nick Smith | Tuesday, 06 January 2009 at 17:14
Completely agree. Problem I'm having is that we already work with physical communities (small towns). We have 'community managers' and 'community coordinators' already, so I'm stuck with 'online communities'.
Posted by: William Bakker | Friday, 09 January 2009 at 01:10