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Comments

le

good call - I'm with you - le

Josh Clauss

Great call, Richard! We've been trying to figure out a way to get people to realize that communities on our website are at least as physical as they are virtual, if not more so. Unfortunately, the word "community" in our context now has a connotation of "online" that it seems cannot be uncoupled. If you have any ideas of how to do this, please feel free to pass them along...

Richard Millington

Talk as little about the technology and as much as you can about the people.

Nick Smith

that's right - and it stops us saying things like "Kickapps will let you create an online community in minutes".

Inserting the word 'online' lets us confuse technology infrastructure with community itself.

As long as we remember some communities have no online dimension and don't start presuming to tell them what they 'must' do

William Bakker

Completely agree. Problem I'm having is that we already work with physical communities (small towns). We have 'community managers' and 'community coordinators' already, so I'm stuck with 'online communities'.

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