Why do so many websites hide their online communities behind a special Community tab? It makes building a community harder.
If you can’t integrate the two, make the community your homepage and hide your static content behind an Information tab.
New visitors will see hundreds of delighted customers, rather than marketing copy. Customers wont just buy, but they will join and engage. And you send a message to your community members, you prioritize them first.
This action can double your community building success.
I completely, absolutely, 100% agree with you. So many 'community' websites hide their community features. What a mistake, and what a shame.
- Martin
Posted by: Martin Reed | Sunday, 21 December 2008 at 19:07
Great post, Rich. Getting our clients to feature Community content more prominently on their homepages is ongoing discussion we have with our clients.
One of the challenges, especially for the big brands we work with? The battle over web "real estate." Everyone -- marketing, product groups, etc. -- wants a piece of the action!
But as you know, launching and developing a content-rich community doesn't do you a heck of a lot of good if nobody can find it!
Bryan Person | @BryanPerson
LiveWorld
Posted by: Bryan Person | Sunday, 21 December 2008 at 23:10