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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Comments

Ken Allan

Kia ora Richard.

What you have appropriately homed in on here, is homophily, a phenomenon, written about this year by Michele Martin:

http://michelemartin.typepad.com/thebambooprojectblog//2008/04/challenging-hom.html

and Ethan Zuckerman:

http://www.ethanzuckerman.com/blog/2008/04/25/homophily-serendipity-xenophilia/

Homophily is a strangely human attribute. Each of us possesses some characteristic or proclivity towards homophily. The resulting cummulative effect when people who possess a fair bit of this come together is a community.

Catchya later
from Middle-earth

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