Like pumping up a bike tyre, you need to build pressure. You need a point where the messages you send out hit a wall and start bouncing back. You can’t do that if you target everybody.
Target single groups at a time, not the mass audience.
Segment the total audience you want into the smallest groups possible. Perhaps just 50 to 100 people. Invite them to join, cater to them and find a representative to continue growing the group.
Set a time-frame for how long you will spend on each group. If one group fails, try the next. It it succeeds, keep pushing it to get as many members as possible.
rifle strategy vs. shotgun strategy
Posted by: Daisy | Wednesday, 26 November 2008 at 01:01