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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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tim hoang

Links don't matter? I know we had a brief debate about the merits of potential members joining your community via SEO but links in are another method of legitimising your community and promoting it. For instance a key PR blogger, say Brian Solis, says I've been on XXXX community this week. That will make me visit the site. If it's relevant I'll join because someone has recommended it to me.

Links in is basically another form of endorsement / recommendation. Though obviously it depends on who is linking.

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