You can get one person to join your community quite easily. Just ask them nicely. But can you motivate them to invite their friends? Who invite their friends? That's thinking 3 moves ahead, every community builder should be doing it.
Are you thinking 3 moves when building your online community? What about your marketing or advertising strategy?
Here's an example:
A customer buying your product is 1 move ahead. Giving that customer an extra copy to give away in a competition is two moves ahead. The winner of that competition telling their friends is 3 moves ahead.
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