About Rich

  • Richard Millington is the founder of FeverBee Limited, an online community consultancy, and The Pillar Summit, an exclusive course in Professional Community Management. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com Tel:+44 (0)20 7792 2469

    Loading

« What Matters (and what doesn't) | Main | Hate Is A Lazy Community Building Strategy »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8354de10f69e2010535bae23e970b

Listed below are links to weblogs that reference Can You Create In-Jokes?:

Comments

Martin Reed

Inside jokes definitely make an online community stronger. You just have to be careful that the existing membership doesn't become too much of a closed clique, discouraging new members from joining or getting involved.

- Martin

Richard Millington

Great point.

There's always a danger of developing a group of hooligan fans. It's a fine line, I can't say I know exactly where to draw it.

I always think of in-joke as the extra 5%. You can learn 95% about the community within the first few weeks. But the extra 5%, the in-jokes, the status quo, they take much longer.

The comments to this entry are closed.

Subscribe to FeverBee

  • Get free updates by e-mail

The Pillar Summit

Become a Fan