It's easier to build a community for...

It's easier to build an online community for sports teams, video games and kinky coffee drinkers.

The products are more fun when shared.

It's harder to build an online community for corner shops, television suppliers or interior designers.

I hope this means a community builder also needs to be a consultant who encourages clients to turn their products into something sociable.

Comments

[Charlie]

I didn't even have to click the "something sociable" link - I just knew it was Hugh :)