Buy what you sell. It's advice from Zig Ziglar, and it's well suited to building online communities.
If you've been hired to build a community of green shoppers, then you need to become a green shopper. If you've been hired to build a community for Virgin Atlantic travellers, you need to fly Virgin Atlantic.
It works, it really does. Less apathy, more passion, stronger connections.
Very true! When I'm working on a site or application, I always think of how I would use the site or application. The result I want to see is something I would use.
Posted by: Tim Jahn | Thursday, 18 September 2008 at 02:35
I think doing it, just makes it easier to be a part of that community. It's more passion. More commitment.
Potentially, a more interestin lifestyle too.
Posted by: Richard Millington | Thursday, 18 September 2008 at 17:11