Be The Result You Want To See

Buy what you sell. It's advice from Zig Ziglar, and it's well suited to building online communities.

If you've been hired to build a community of green shoppers, then you need to become a green shopper. If you've been hired to build a community for Virgin Atlantic travellers, you need to fly Virgin Atlantic.

It works, it really does. Less apathy, more passion, stronger connections.

Comments

[Tim Jahn]

Very true! When I'm working on a site or application, I always think of how I would use the site or application. The result I want to see is something I would use.

[Richard Millington]

I think doing it, just makes it easier to be a part of that community. It's more passion. More commitment.

Potentially, a more interestin lifestyle too.