Nobody would pay £55,00 for my online presence, but that's how much it's worth to me. You will value your online presence a bit higher.
If my social media presence vanished today, it would take me over a year to build it up again. It takes me an hour or two a day just to maintain it. But it's worth it.
Through social media i've managed to build connections with people who wouldn't have given me the time of day on the phone. It's almost worthwhile starting an insurance company for the top names in social media, you never know when Google or Wordpress might shut you down.
How I came to £55,000
My online presence has helped me get 5 clients and several offers of job interviews. It's not because my online presence is great, it certainly isn't. Yours is hopefully much better. It's because it shows I care about being better at what I do. That's important.
Every second I spend developing my online presence, is an investment. My online presence also increases my SEO standing. One of my best clients (both in terms of fun and referring more clients) came by searching for Cheltenham marketing professionals.
There are many ways you could place a value on your online presence. I added up how much I think these clients, and future clients, are worth to me within 18 months. I subtracted the maintenance costs (time into money), and came up with a very broad figure.
Investing in yourself
Chris Brogan writes about updating LinkedIn every 4 weeks. He's bang on the money, not necessarily about LinkedIn, about investing in your online efforts. Don't just start a blog and add some content every few weeks, really invest the time to make the connections that matter. Update your blog daily, your blogroll weekly and touch up your design monthly. Try to participate in as many conversations as possible (next post). It will eventually add up to valuable online presence.
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