Who has missed the great search shift?

The SEO battlefield has shifted a little bit.

Now a single great picture or video can get you onto the first page of search results. This isn’t new information; it’s been around for almost a year.

What’s amazing is very few agencies seem to be doing anything about it.

The same agencies that would be horrified not to appear on the first page of search results for their key terms, aren’t trying to produce any videos or pictures. The same agencies which gingerly push out written content to rank highly aren’t even trying to explore the real power of Universal Search.

We’re in the content business, and this alternative content is now more important than ever.