What organisations out there would you downright, outright, refuse to work for? Which companies do you consider ‘too’ evil to ever associate yourself with?
Tobacco companies perhaps? They’re pretty evil aren’t they? Your job is to help people kill themselves. Maybe oil companies too? Your job is to pollute the planet and begin wars. How about McDonalds? Run fat boy run!
Beneath that then, are slightly greyer positions, companies perhaps not evil by industry but by past mistakes. How about PR for Labour? Or working for Microsoft? Maybe a company with an image problem, dying market and the brunt of constant criticism, cue Royal Mail.
So who should you work for? Well the brands everyone loves. Google? Yup! Innocent Drinks? Of course! Who wouldn’t want to work for those fruit-lovin’ (premium charging) critters? Maybe a charity too, Cancer Research UK perhaps? When you do a good job you save lives. Hell yeah!
I think to a great extent this is backwards. Working for a beloved brand is lazy, and possibly quite foolish. Your job is to keep doing a great job. What can you really accomplish at Google or Innocent Drinks? There’s only so much people can love smoothies. As for Cancer Research UK, if you don’t do an absolutely brilliant job, and give 150% every day, people might die. Can you live with that? Perhaps, it might be better to work for an evil empire?
Your friends and families might not approve, but what other job offers the opportunity to make such a difference? Imagine what you might be able to achieve as you progress up the level of the company. Take BP, where else is there such an opportunity to begin doing things right? As you progress up the ladder your opportunities to make a change grow.
Do you have any companies you would refuse to work for?